Case
Studies
01
Portfolio
Connecting clients
Meta ADS Case Study For Ecommerce Brand
Brand Overview
E-commerce brand operating in the consumer products category.
Objective
Increase purchase volume while improving attributed revenue across retargeting and loyalty campaigns.
Strategy Implemented
Segmented campaign structure (Awareness, Retargeting, Loyalty)
Multi-level attribution tracking
Retargeting audience refinement
Budget allocation based on performance tiers
Performance Insights
Strong revenue contribution from retargeting campaigns
7-day click attribution driving majority of attributed sales
Scalable campaign framework across multiple funnels
Clear segmentation between prospecting and retention traffic
E-Commerce Landing Page Optimization
Project Overview
This project involved optimizing a product-focused landing page for an e-commerce brand aiming to improve conversion rates and reduce bounce rate. The primary objective was to enhance user experience, strengthen messaging clarity, and increase purchase intent through structured design improvements.
Challenge
The original landing page faced several issues:
Weak above-the-fold messaging
Unclear value proposition
Poor visual hierarchy
Limited trust signals
Low urgency and weak call-to-action placement
These factors were impacting user engagement and overall conversion performance.
Strategy Implemented
We restructured the landing page with a conversion-first approach. The hero section was redesigned to highlight a clear value proposition and strong primary call-to-action. Product benefits were presented in a scannable format, supported by visual hierarchy improvements and persuasive copy.
Trust elements such as testimonials, guarantees, and credibility badges were strategically positioned to reduce hesitation. The checkout journey was simplified to minimize friction and improve the user flow from product view to purchase.
Layers Logic – IT Support Services Website
Project Overview
We designed and developed a complete corporate website for Layers Logic, an IT support and managed services provider. The objective was to establish a strong digital presence, clearly communicate service offerings, and position the company as a reliable technology partner for businesses.
Challenge
The company required:
A professional corporate identity online
Clear presentation of IT support services
Structured service categorization
Trust-building elements for B2B clients
Lead-focused contact flow
The website needed to balance technical credibility with simplicity and clarity.
Strategy Implemented
We developed a structured service-based website architecture focused on user clarity and business credibility. Each service was categorized and explained in a way that made it easy for decision-makers to understand the value proposition.
The homepage was designed to immediately communicate expertise and trust, supported by structured navigation, clear call-to-actions, and corporate visual styling.
Lead generation elements such as consultation forms and service inquiries were integrated strategically throughout the site.
